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The Mechanics of the Essay

Page history last edited by Bradley Stabler 12 years, 2 months ago

 

Looking Forward:

  • Rough Draft of Project Two due next week, 2/14/12
  • Final Draft of Project Two posted to Safe Assign by 11:59:59 Wednesday 2/15/12

 

 

So far, we have looked at the Rhetorical Situation of advertising and articles; for today, you were to take a look at a short film clip and a graphic novel.  In class, we will look at the rhetoric of both a parody and an analysis of the media.


The Satire Situation

 

While there are many shows and websites that provide topical parodies of print and broadcast medias, one of the finest examples is The Onion.  On both their website and television show, The Onion satirizes current events and media coverage.  With headlines such as Boy’s Tragic Death Could Have Happened To Any Family With 20-Foot Pet Python and Pediatricians Announce 2011 Newborns Are Ugliest Babies In 30 Years, one hardly needs to read or view further.  It would be easy to dismiss The Onion as merely pandering for cheap laughs, but always remember that within any satire or parody there is a kernel of truth.

 

Let's watch a sample clip.

 

What is the general argument, or thesis, of the "news" story we just watched?

Restoration of "lost" verses describing torture of British soldiers.  

No condemnation of activity. "Very Patriotic" 

 

 

Why would this be of topical interest?  In other words, who is the butt of the joke?

It would be interesting to find out if real, lost verses exist.  Parody of current / recent past military atrocities and American reaction to them.  News media (anchors/reporters/broadcast personalities) and consumers are lampooned.  Tea Party Republicans/blind or uncritical patriotism .

 

 

Was the clip effective or not? If so, why? If not, how could it have been improved?

 

yes, it was presented as a real news show discussing a legitimate topic.  However, it was too over the top and had a slapstick quality.

 

What kind of thesis can we come up with about The Onion, in general, and this clip specifically?

Through, satire, over the top comedy, and a realistic setting, The Onion, mocks the American news media in order to point out the follies of American society/culture/thought.  With this clip, they target/question blind patrioism.

 

 

Building A Thesis

 

As we discussed during our last meeting the appropriate "skeletal structure" for a rhetorical analysis is some variation on the following:

 

A = Author(s)

W = Work being analyzed

T = Thesis of that work

X, Y, Z, Q (etc.) = particular strategies used in making/supporting T

 

In W, A argues T through X, Y, Z.

 

In class Workout:  Thesis, Transition, Analysis

 

 

Analyzing The Influencing Machine


 

Much like the work you'll be taking up for your execution of Project Two, The Influencing Machine is a book-length argument that is organized around a central thesis, but divided into distinct sections (sections/chapters as well as panels in this case) that support that thesis and perform the rhetorical strategy of the book in particular ways.

 

 

How might we leverage the skeletal structure to make a rhetorical analysis thesis statement for The Influencing Machine?

 

We can get closer to a rhetorical analysis thesis statement for the book by asking some basic questions about the introduction to The Influencing Machine:

 

1. What is the general argument of the book?

 

 

2. What form or forms of (definition, evaluation, resemblance, proposal, etc.) is being deployed here?  See Session Three for a review of Stasis. 

 

 

 

3. What are the most prevalent, important, or interesting strategies used to support this argument in the introduction?

 

 

 

Today, in groups of no more than 2-3 people, post as a comment a short introduction including a strong thesis on Brooke Gladstone's The Influencing Machine.  Follow your introduction with a paragraph analyzing one feature of the rhetorical situation and how that relates to Gladstone's project as a whole and your thesis in particularFeatures include, but are not limited to:

 

  • graphic novel format
  • the author and her self-representation within the text 
  •  the over-arching message, or thesis, of the work
  • intended audience
  • review of media history
  • any scene you find interesting that employs a rhetorical appeal (pathos, ethos, logos)

 

Building Blocks for Support Paragraphs: TED revisited.

 

You need basically three items in each support paragraph.

 

1. A transition that opens the paragraph. An easy way to segue into your new paragraph is to introduce the technique under review in relation the previous one. For instance, you might write:

  • (If the previous paragaph was on technique X, and the new one you are starting is on technique Y): "In addition to X, A spends considerable time relating Y."
  • Or you might write something that weights the technique under review in comparisont to others: "However, A's strongest examples come by way of Y."
  • Here's one from the "Making Ends Meet" example: "Her own personal experience, which serves as an appeal to her ethos, is another major rhetorical technique the author uses in her book."

 

2. You need sentences that provide examples of the technique under review in the paragraph. Effective use of quotations from, or paraphrases of, the text being analyzed will be valuable in this section. Here's the "examples" section of a paragraph from "Making Ends Meet" on the author's use of personal experience as a rhetorical technique:

  • Over the course of her experiences, she takes on various jobs in three different cities across the United States. Each of these is uniquely different from the others, and provides her with a greater understanding as she goes through jobs as a waitress, hotel maid, cleaning woman, nursing home aide and sales clerk at Wal-mart. Additionally, as she continues the project, Ehrenreich occasionally goes into a description of her feelings towards the end of each endeavor: the strain on her motivation and her perspective. In the first chapter which describes her first job as a waitress and hotel maid, she ends her ordeal by writing, “I had gone into this venture in the spirit of science, to test a mathematical proposition, but somewhere along the line…it became a test of myself, and clearly I failed…I don’t cry, but I am in a position to realize…that the tear ducts are still there and still capable of doing their job” (Ehrenreich 48). Already we see that some of her spirit has been broken, just after the waitressing part of her research. By the end of another venture – maid service – she is provoked out of frustration and has an outburst of rage at one of her coworkers. This leads to her feeling hated by those who she was to report to and that, “the only thing I know for sure is that this is as low as I can get in my life as a maid, and probably in most other lives as well” (Ehrenreich 114).

 

3. Finally, you need to relate the examples back to the thesis of the text being analyzed. Doing so reminds the reader of the central argument of the text and how the technique you're covering in this paragraph is, as you have stated, important to the forwarding of this argument. Here's the last two sentences of the same paragraph (on the use of personal experience as a rhetorical technique) quoted above, followed by similar "relating" sentences from the text:

  • This leads to her feeling hated by those who she was to report to and that, “the only thing I know for sure is that this is as low as I can get in my life as a maid, and probably in most other lives as well” (Ehrenreich 114). The readers will recognize through Ehrenreich’s feelings, that low-wage work causes the feeling of desperation and low self-esteem and self-worth.
  • This technique is effective because it forces her to keep circumstances similar to the real workers who do this on a daily basis.
  • Ehrenreich does not merely come up with ideas arbitrarily, and the use of statistics proves to the reader that what she expresses has genuine evidence.

  • This proves the effectiveness of the pathos created in Ehrenreich’s technique, because it stirs emotion in the reader as they place themselves in the scenarios faced by the characters of the book.

All of these concluding sentences either explain why the technique described in the sentence that preceded it were effective and/or how it forwards the central argument of the book being analyzed.

 

 

Check your support paragraph with the following criteria for evaluation:

  • How effectively does the first ("topic") sentence of the paragraph set up the rest of the paragraph? 
  • Are appropriate/effective examples drawn from the text? Do these examples fit into one of the categories/techniques identifed in the thesis?
  • Does the paragraph as a whole fit together cohesively? Does the paragraph reference the central argument of The Influencing Machine and how the examples provided support this argument and/or are generally effective?

 

A quality introduction and support paragraph should consist of at least 300-600 words, or 1 to 1-1/2 pages double-spaced.  You may need to post two comments.


Reading:

  • Chapter 6 of A Little Argument

Due:

 

Rough Draft of Project Two posted to your Roster page before class on Tuesday, 2/14/12.

Comments (10)

AnnaSmith said

at 9:25 am on Feb 7, 2012

Anna-Alicia Smith
Gladstone effectively makes a compelling argument about how the media influence our everyday life in her book “The Influence Machine”. As she draws the audience in through her rhetorical approach of logic and examples of bias, she supports her argument of how we want the media to influence us.
Touching on the bias situation that the author talks about she doesn’t use just one example of bias but a wide arrangement such as

Roger Salinas said

at 9:25 am on Feb 7, 2012

Roger
Julian

According to the comical novel “The Influencing Machine” by Brooke Gladstone, she believes that society is being controlled by the media, and people are losing their self-identity. In some sense, the media shows us their convenient truths which form a mirror, and peoples thoughts that are seen in the mirror are reflected into reality. Throughout the novel, she mentions that the media is some type of mind control, which shows a type of resemblance to a machine. In addition, she tends to evaluate why the current media is bad for us but we could have better to prove her point, she strongly uses these techniques in the book. She relies somewhat on her ethos her prominence as a part of the media increasing her reputability, adding to earlier her use of stasis in the form of resemblance, through most of the book she resembles the media akin to events and machines which control our minds and influence us, and attempts to form a cohesive argument on how we can be free of it by seeing past the reflection. NOT FINISHED

Amanda.Chetosky said

at 9:26 am on Feb 7, 2012

Rachael LaCroix
Amanda Chetosky
Dylan Szegedi
Travis Tam
The Influencing Machine
In today’s society people’s choices are influenced by media. People are no longer independent thinkers, instead their thoughts and even their actions are based upon the messages media is portraying. Sometimes people are so wrapped up in what the media deems cool or popular that they forget their individuality. Instead of trying to stand out, people are now trying to blend in with everyone else; trying to be like the celebrities seen in media. In the graphic novel The Influencing Machine, Brooke Gladstone argues that media is a reflection of what people want to see. Through using examples of the history of media, she shows how media is an influence on American society as well as policy.

Shavontae' Johnson said

at 9:26 am on Feb 7, 2012

Ethan Walsh
Shavontae Johnson
Nimet Williams
Influencing Machine, by Brooke Gladstone argues that the media is not forcing us do anything but instead holding up a mirror for us to see our reflection. We can CHOOSE to look in the mirror but most people don’t; afraid of what they really look like. But as humans, we are praise – hungry; we never want to be faulted for anything so we need something and/or someone to blame our faults on. So, we choose not to look directly into the mirror but we look at it from an angle in order to get a quick glance of what the truth may hold. The media plays a major role in influencing the American Public because most Americans do not understand that they control the media and that the media does NOT control them. Some fail to realize that without the Public there would be no reason to have media.
There are multiple media sources to choose from including: the internet, television, radio, etc.; and we, as the Public, can control them all. If we do not like what one radio station is discussing or even the music they are playing what do most of us do? Change the station. Although we do not realize it this is us controlling the media. Or if we are watching television and an ad for Applebee’s and they are advertising their two for $20 special some of us might get up and go but that’s because we feel like going. But others might stay and continue watching television because we feel like it. Some may think that Rhetoric is what causes us do things especially in commercials but it really depends on if we, as humans, “want to” or “feel like” being persuaded. The Media Machine has no effect on us unless we would like it .

safa said

at 9:27 am on Feb 7, 2012

The media and consumers have a love-hate relationship; the consumer feeds the media but the media bites the hand that feeds it. “Sometimes the press leads the public; sometimes the public leads the press” (Gladstone, xiv). Without a doubt, the media is truly an influencing machine. The graphic novel “The influencing Machine” written by Brooke Gladstone introduces the audience to the ways the media uses their tools to shape consumer behavior.
One way that Gladstone says the media uses their tools to shape consumer behavior is by the use of logos rhetoric. She, herself, tries to shape our behavior when she introduces the part of the presidents; she makes the consumers rethink whatever they thought of past presidents. For example, many people may not realize that Thomas Jefferson tried to discredit George Washington.
To be continued…
Safa
Mike
Ryan

Jasmine said

at 9:28 am on Feb 7, 2012

The media is everywhere in the modern world. It is easily accessible from ones cell phone, computer, and some older means such as the television, radio, and print. From early dawn of time there were different forms of media and news then today. What is the drive of the media? Is the media driven or is it the driver? The common view is that the media drives people and controls the masses in what they believe and do. In The Influencing Machine the main idea is reversed. She, the author Brooke Gladstone, believes that people are what drive the media. She uses examples, history, comparisons, emotions, logic, and pictures throughout the book to connect along with support her ideas and feelings by both telling and showing the reader her view of the media

Jasmine said

at 9:28 am on Feb 7, 2012

The strongest form Brooke Gladstone uses in her novel is the pictures. The color pattern and panels convey her argument in a truly unique way that captures the reader, keeps then turning the page, shows emotion while teasing out the readers emotions, but does not loss their attention with over coloring of the pages and to abstract of pictures. People have been hooked on pictures and like easy access information, which is why the news and media is so needed, has evolved, and stayed alive throughout human history. The colors she uses, blue, black, and white, are interesting but do not take away the reader’s attention from the purpose of her book. The pictures range from abstract views to more realistic looks. She depicts herself throughout the novel as a person and other creatures throughout the entirety. The different creatures tease out the view of the target and plays with people’s emotions while emphasizing the intellect needed to find the humor in the creatures that were chosen. While the human faces show emotions and depicts plainly on her, and others, faces what the reader should be feeling toward the subject at hand. The color, emotion, and intellect that is used to compose the book creates a truly unique and inquisitive book that depicts the role of the media as a supply of what the people want to hear and see from years of development.

Brittany Hines said

at 9:42 am on Feb 7, 2012

Society has been known throughout history for basing its opinions on visual or narrative influences. Therefore, “Believe none of what you hear and only hear of what you see”, Benjamin Franklin.
In Brooke Gladstone’s “The Influencing Machine”, Gladstone argues that society is influenced by many types of biases around us. Gladstone spends a considerable amount of time relating to how a narrative and visual bias effects how society makes its decisions.
Gladstone visual aids on how media and social networking sites are forming societies mental thought process is very true, she uses three artistic appeals to keep her audience interested and entertained at the same time. Gladstone uses this stasis as her background to further support her argument.
Asma
Brittany
Crystal

Amanda.Chetosky said

at 10:15 pm on Feb 8, 2012

Rachael LaCroix
Amanda Chetosky
Dylan Szegedi
Travis Tam

The Influencing Machine Part 2

Gladstone's use of historical events in media, and wonderful graphics to go along with them, helps us see how dependent we are on the media. While using the examples of media in the book, the pictures portray more than what is being said. The characters that are telling the history are showing different emotions and most of them are talking about the historical events in a matter of fact way. They come off as we should know these events that they are talking about and are baffled that we don't understand what is being told to us. Gladstone uses logos throughout the novel by using many historical events. The event that reflects what we the people want to see was the section about bias. All these bias are in the media today and they are in the media today because they tell us what we want to hear and what we want to see. Gladstone uses logos to show use that we tend to do things the media tells us to. Shes mentions technology with facial recognition, and this is our society is Facebook, Twitter, etc. Everyone one basically has one, and this is because the media talked about it so we have to do it to fit in. Having a social network profile is like a policy in our society today, and this is because of the influence of media. As Gladstone says, "But the technology that expands our worldview can also diminish it." She's right technology and media diminishes our worldviews as individuals, we seem to just copy one person in our society today. As you can see media is a huge influence on our day to day lives.

AnnaSmith said

at 11:04 pm on Feb 8, 2012

Gladstone effectively makes a compelling argument about how the media influence our everyday life in her book “The Influence Machine”. As she draws the audience in through her rhetorical approaches of logic, credibility, and comedy she supports her argument of how we want the media to influence us.
Through out the article she talks about how the media controls our thought process. I believe she chose the title of the book the “Influence Machine” because it really described what the book is about. As she makes the argument about how the media is controlling our everyday life and decision making she has pictures of robots in the book. I think the robots are supposed to a symbol of us.
She goes on to say that we want to be controlled by the media. We would love to follow the media because we would rather follow somebody else’s opinion then follow our own. That way if something goes wrong in our life we would have someone to blame but ourselves. Her comical approach in the book is all of the cartoons and drawing she uses to draw in the reader instead of being so serious like some authors can be. She is very passionate about her writing without being so serious.
Her logical approach in the book is how she uses the examples from history to back up her theory of how the media controls us and how big of an influence they have on us. Her credibility comes from her uses of bias. My favorite bias which is the media bias and is also the one which I believe is used the most. Whether you are on the internet, listening to the radio, watching television, or even reading a magazine. You see the bias of the media and how just because a certain celebrity wears an outfit we have to wear the same thing if not something similar. Overall the “ Influence Machine” can put us on the right track to thinking for ourselves again.

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